Principal Philip Michels and 2011 president of Consumer Attorneys Association of Los Angeles (CAALA) authored the article, "A Collaborative Effort: Promises Made and Kept," published by the Advocate magazine. The article discussed CAALA's 2011 wish list and what the organization has achieved in the past year. Some goals were to increase membership, diversity and enhance participation, while better meeting the needs of their changing membership demographic. So far in 2011, CAALA added 600 new members, a 50% increase from last year. Mr. Michel's commented, "Running CAALA is definitely a collaborative process. No one person leads alone. Effective leadership really depends on constant interaction between our dedicated staff, the executive board, the board of governors and the broader membership."